Research and Markets has announced the addition of the "RFID / NFC meets Brand Protection" report to its offerings.
In a release, Research and Markets noted that report highlights include:
The authors in association with the Product & Image Security Foundation and IPI Europe, has recently completed a new report entitled: RFID / NFC meets Brand Protection.
It is a Report focusing exclusively on brochure printing the dynamics of how and why the fields of RFID and Brand Protection are converging and the importance of RFID and Near Field Communication (NFC) technology as a brand protection tool. The potential significance of mobile phone handsets as readers for end user enabled product authentication is also explored.
Best Jacket OnlineThe authors also believe that there are potential benefits here with niche opportunities for RFID in Brand Protection applications either as stand-alone opportunities or using brand protection as an additional capability for multi-functional RFID tags.
This Report provides valuable information & insights into the market, business and technology developments taking place.
Financial losses due to counterfeiting and other forms of product related crime amounted to an estimated $698 billion in 2008.
The total market for brand protection technologies was estimated at $4,633 millions in 2008, of which solutions against counterfeiting and piracy accounted for some $2,206 millions (the rest being tamper evidence and anti-theft type technologies).
The market for brand protection solutions to combat counterfeiting and product piracy are showing double digit annual growth, while solutions to combat tampering and retail theft are showing more modest growth.
Report Information:
rfid__nfc_meets_b
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